Don't Trust Or Can't Afford For A SEO Company To Take You High On The Search Engines?

Here Is The Solution!

Let me train you to "do it yourself". At your premises within the North East and North Yorkshire areas!

For many SMEs', search engine optimisation (SEO) by an external company can cost more than its worth. SEO can cost some businesses thousands of pounds a month, with even small businesses paying hundreds. There can be good reasons for this as the work can be time consuming. Reputable firms will need to put some quality time into your website and will quite rightly charge you for that privilege. Some other les reputable firms do nothing more than change a few internal aspects of your site. This unfortunately has damaged the image of the service making it difficult to know who to trust. But why pay for someone else when you or someone within your company could do most of the work?

DIY SEO is by far the cheapest way to keep your website at the top of the rankings, so you can benefit from higher sales or increased marketing profile. It is because of this need, to be near the top of the search engine rankings and the costs now involved of paying someone else to do it for you, that I now offer SEO training days.

<> The training day will be at your place of work in front of your computer looking specifically at your website, and your business needs. The training will for yourself and up to 4 of your employees. It will give you an insight to SEO as a whole but will be more specific to your business and your website, rather than an external seminar that teaches general processes. I am a business man who makes money from the web, I will teach you how to do that rather than a web designer who encourages artistic design, and will talk in a simple easy to understand language.The objective - To get more visitors to your site! Not more visitors to any site. In the most cost effective way.

The training can be split into 4 areas

The decisions to make before your start a website!

Of course many of you already have your site in place but it is important to show you what decisions you may have made different if you had this training first. Such as keywords, URL and how many people are looking for your services

The "on page" factors

We will look at basic "on page" factors that affect you rankings. After the training day you will need access to your site to make these improvements. Such as meta tags, alt tags and content.

The "off page" factors

Once your site has been optimised correctly, this is the area where most of the work occurs. Google now puts a high value on "off page" factors and work in this area can greatly improve your rankings. Such as linking practices.

Pay per click marketing

This is a way to guarantee a place on the first page on any search engine. In some cases it can be very cost effective, however in other areas it is now becoming too expensive. I will show you how to reduce your PPC costs and deliver relevant campaigns. Such as adwords and overture (Yahoo).

The above training is very "fluid" to suit your business. You may want to spend more time on PPC. You may want to understand the core of your site or you just want to know the quickest and correct way of getting your site high up within the search engines. The day will be adapted to suit your needs and knowledge base.

We need to be clear now that this day is a business day to give you and your team the skills to get a return from your web presence only. There are no qualifications and you will not learn every detail about SEO in one day. But there will be enough information to take 90% of SME's websites to the front page of any search engine for specific, relevant search terms. (not generic terms such as "shopping") Providing the relevant effort and time is put into your website after the training day.

Of course there are areas of e-commerce that are now extremely saturated and competitive, especially if you are marketing to a national or international market. I know this because I have sites that compete with the national multi million pound turnover organistions every day. So I will not take the training on if I feel your business would not benefit from the day.

Want to know more about myself? My SEO Profile